Cover Story 1
Kim Byung-ki
CEO of Fritz Company
Twelve years ago, when the concept of “branding” was still unfamiliar in Korea’s coffee scene, Fritz Company stood out with a clearer sense of identity and sensibility than any other brand. Its coffee is crafted using advanced techniques and served in spaces and products that reflect a distinctly Korean sensibility. Rooted in strong values that respect coffee origins and producers, Fritz Company also fosters harmony between staff and customers. These elements have built a powerful brand and a loyal following.
Lim Jung-hwan
CEO of aery coffee
Where does the Korean coffee scene’s strength come from? Barista Lim Jung-hwan, who won the 2024 Korea National Barista Championship and placed fifth at the World Barista Championship the same year, knows the answer. It’s the skills and abilities of the baristas who create coffee, and the attitude they bring to it. This hard-won expertise has already been proven on the world stage.
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Cover Story 3
Netflix’s “Genie, Make a Wish” employs various narrative devices to develop its protagonist and advance the story. One element that particularly resonated with international viewers is gamjatang (pork backbone stew), one of Korea’s most beloved everyday dishes.
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Food on Screen
Local Escape
Heritage Abroad
The British Museum was established in 1753 and is the world’s oldest national public museum.
It houses one of the largest collections of artifacts in the world.
Its galleries bring together works that transcend time and borders.
Among them is a remarkable piece that captivates viewers at first sight: the moon jar (dal hangari).
