May 2026
Menu
May 2026
A Life Lived in Motion:
Sports
The theme of the May issue is sports.
The cover features baseball—
a symbol of Korea’s uniquely dynamic sports culture.
The photograph captures a moment from
a baseball game held in April 2026
at Daejeon Hanwha Life Ballpark.
In Korea, the roar of the stadium
spills into everyday life.
Sports has evolved well past simply
watching wins and losses—it has become
a vast cultural phenomenon where athletics,
entertainment, travel and lifestyle all converge.

Beyond the Game:
Korea’s Rise and Reinvention of Sports Culture

Cover Story 1

Once a peripheral hobby, sports have moved to the center of Korean culture. Today’s sports venues act as a pressure cooker of this energy, fueled by a craze among young Koreans that traces its DNA to the 2002 FIFA World Cup. While that historic moment was a single, unified event, the passion in 2026 has matured and diversified—spreading from professional leagues to a lifestyle boom in golf, tennis and running.
Go to article
Prove Them Wrong
One Person,
Ten Thousand Smiles

Kwon Rak-hee

Munhwa Broadcasting Corporation (MBC) Producer-director

“The Wonder Coach” sent shockwaves through both Korean entertainment and sports. It was the first program to break the established formula of sports variety shows, which had long relied on the pull of celebrities and sports stars. The premise was fresh and arresting: volleyball legend Kim Yeon Koung would take the helm as coach and build a professional volleyball team from players who had never managed to find the spotlight. The stakes were brutal—lose four of seven matches and the team disbands—and what burned itself into viewers’ hearts was the raw passion of people who had everything to prove, and a feeling that even those watching had somehow become part of the “we.” We sat down with Kwon Rak-hee, the producer-director (PD) of “The Wonder Coach.”

Park So-young

Twinkle Cheerleader

If there’s one person who can channel the energy of thousands of sports fans into a single force, it’s a cheerleader. Through dance and chants, through voice and crowd leadership, they bring the joy of cheering to spectators and a surge of energy to athletes. So what’s going through their minds when they take the field? Park So-young debuted in 2020 and now serves as cheer captain at Twinkle, a professional cheerleading agency. She takes her place in the cheer section today, as every day, with one thing on her mind: bringing happiness to every single person in the stands.

Go to article
Cover Story 2

Cover Story 3

Beyond the Stands
Daejeon Hanwha Life Ballpark

Go to article

Released last February, “The King’s Warden” has drawn more than 16.7 million viewers. The film tells the story of Danjong—the sixth king of the Joseon Dynasty (1392-1910), stripped of his throne and exiled to a remote village amid a bloody coup—and the villagers who take him in. Driven from a vicious court with his body and spirit broken, what brings him back to life is the wholehearted care of the people around him, carried in nothing more than a warm meal.

Go to article

Food on Screen

The King’s Table
Daseulgiguk and Eosuribap

Local Escape

Walking Through
a Love Story
Namwon

Go to article

Ancient Light:
Buddhist Art
Guimet - National Museum of Asian Arts

Heritage Abroad

In the heart of Paris—one of the world’s most beloved cities—the Guimet - National Museum of Asian Arts houses works that stop you in your tracks: Buddhist statues that glow with a quiet radiance, embodying both stillness and grandeur.

Go to article
Korea Forward

Korea’s Home Appliances:
Setting the Global Standard

Go to article
Current Korea

Korea Opens New Avenues of
Cooperation with India and Vietnam

Go to article
Global Korea

Korea,
Now Part of Your Everyday Life

Go to article